Logo Digitizing Explained

Logos are vitally important images that represent you and your organization. They are part of your distinctive identity, and embroidered apparel is one of the most effective ways to build brand recognition.

Digitizing is a one time process that converts a file such as a .jpg into a stitch file that can be read by an embroidery machine. This specialized field requires artistic skill and a sophisticated understanding of graphics and imaging.

To digitize your logo, email us a .jpg, PDF, or an .eps file, and leave the rest up to our experienced digitizing service. Avid Equestrian offers a cost effective Deluxe Logo Package that saves you money and provides you with the files required for embroidering a range of products.

There are no digitizing costs for embroidering text using standard English fonts, however, we recommend digitizing the font used in your logo for large text.

Don’t have a logo? We have an experienced graphic designer who can help you to create an outstanding logo. We also offer web design services. We can create an affordable user-friendly website that will be an effective marketing tool for your organization. Contact us for more information.


These fees apply to most standard sized logos, however, please contact us for a quote to digitize your logo. Digitizing and embroidery fees are based on stitch count, and the cost may vary depending on the logo design.


Code Location Approx. size Fee
LS100 Chest/Sleeve 3.75 x 3.75 $50.00
LL200 Large logo Up to 12” $100.00
LT200 Large text Up to 10” $75.00
LB300 Ballcap 2.5” x 4” $25.00
LP400 Saddle Pad 5” x 5” $60.00
LD500 Deluxe Digitizing Logo Package *Includes 4 files $200.00

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