Digitizing Info – Embroidery 101/Part 2

In Part 1 of DIGITIZING INFO we briefly explained the basics of digitizing. Read on for a few more pointers on how to make sure your logo embroiders beautifully.

Less is more… a complicated, detailed graphic logo is not going to translate into a great sew file. Small graphic text is much smaller than actual embroidered text so sometimes we have to make changes so the text is legible. A left chest logo is typically 2.5” to 3” maximum in width, and about the same height depending on the size of the garment.

We cannot embroider shaded areas, and large solid embroidered areas in a jacket back logo have a high stitch count which can increase your embroidery fees considerably. When we receive logos like these we have a few options such as sending it to our graphic designer for changes, or we can use twill (applique) which is a great alternative. Think varsity jackets with fabric or felt letters and numbers – that is twill.

GRAPHICS – VECTOR VS BITMAP and why you need both these graphic formats for your business
Most people have .jpgs of their logo. Some lucky ones have vector files as well, which gives them unlimited creativity for decorating a wide range of products. A clear understanding of the difference between a bitmap image such as a .jpg and a vector image will help you understand why it’s important to have both.

Bitmaps such as .jpgs are stored as a series of tiny dots called pixels. Each pixel is assigned a colour, then arranged in a pattern to form the image. When you zoom in on a bitmap, you can see the tiny pixels. The lower the resolution of the .jpg, the harder it is to expand it without it becoming blurry, therefore a high resolution .jpg (lots of pixels) is preferable. Jpgs are the preferred format for photographs.


Vector graphics are made of mathematical formulas that can be scaled to any size, thus making them editable with no loss of detail or sharpness. With a vector file you can resize your logo for any purpose from business cards to banners. A vector file can be edited to change colours and text, make cut files for heat transfers (another blog to explain this!), and can be used for laser engraving and etching. A vector file is an essential business tool for any business. Vector file formats are: .ai, PDF, and .eps. If you don’t have a vector file of your logo contact us for pricing and more information.

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