About Us


Heather Patterson

CEO and PRESIDENT of AVID EQUESTRIAN

One of my first memories of my lifelong love affair with horses was a letter I wrote to my parents when I was about 7 or 8 years old asking for a pony. Fast forward to a career with over 30 years as a results-driven entrepreneurial owner operator creating and sustaining sales and retail channels within competitive markets. Put the passion and the entrepreneur together and Avid Equestrian is born. After almost 5 years in this business, I am thrilled to launch my second Avid Equestrian web site. A custom shopping cart and numerous new features will bring us into a new league of custom apparel sales and on line shopping for the avid equestrian. We welcome your comments, because much like the old saying, “no foot, no horse”, without you we would not be here.


Dragan Lazarevic

Web Developer/Co-founder

Dragan is a project IT/developer with a designer’s eye, but a developer’s mindset. Having run his own web design studio and development company for 20 years, Dragan developed hundreds of websites for Equine Industry, Equestrian Farms, Teams, Shows and private clients. He has experience developing content management systems, front-end custom applications and e-commerce platforms. Dragan’s specialty, is, well, everything!
He has enormous love and passion for horses and sharing this passion with others.